The Chinese social video platform has become a heavy-hitter in the US and parts of Africa music marketing industry, due in large part to the platform’s algorithm, and its ability to quickly propel a video to viral status.
TikTok is a social video platform from China that currently has a lot of influence on the U.S. music industry, as labels see how much its users love music. Despite what you might have heard, it’s not just for kids, and can provide some very useful promotion even though the videos are only 15 seconds long. It’s easier for a video to go viral on the platform than another other at the moment, and that’s because of the TikTok algorithm.
The TikTok algorithm uses machine learning to evaluate the quality of every video uploaded. Just like the algorithms used on every other social platform and search engine, the specifics aren’t published, but experts have determined at least some of its aspects.
It might be time for you to check it out TikTok if you haven’t already. This is a good article that provides most of the basics, but we’ll touch on more here in the future.