Jay-Z makes surprise debut on Instagram

Well, that didn’t last very long.

A day after JAY-Z officially joined Instagram, the 51-year-old rapper deleted his profile on the social media service on Wednesday. JAY had already amassed over 1.8 million followers since joining the platform.

His since-gone first post, which he shared on both his feed and his Story, was in promotion of his upcoming flick, The Harder They Fall, which he produced. He featured the Western flick’s poster, while on his Story, he posted a countdown to when the movie started streaming on Netflix.

JAY-Z was only following one person on the platform, his wife Beyoncé. It seems the 40-year-old singer was excited for her husband’s arrival on Instagram, as she reposted his countdown to her own Story.

JAY-Z has been busy promoting The Harder They Fall, an action-packed Western with an all-Black cast including Jonathan Majors, Idris Elba, Regina King, Zazie Beetz, Delroy Lindo and Lakeith Stanfield.

“I just love to be a part of a project that widens the lens,” JAY-Z told ET’s Kevin Frazier at the film’s Los Angeles premiere, “because once it’s widened for us, then it’s widened for Asians, for Mexicans, for everyone.”

Both Beyoncé and her mother, Tina Knowles-Lawson, supported JAY-Z at the event, with the rapper telling ET, “We support each other. That’s what we do.”

The Harder They Fall hit theatres on Oct. 22 and begins streaming on Netflix today.