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Ghanaian culture at play in Ed Sheeran’s ‘Bibia Be Ye Ye’ music video

Ghanaian culture at play in Ed Sheeran's ‘Bibia Be Ye Ye’ music videoAfter almost two months of keeping fans awake about his third studio album, Ed Sheeran finally released Divide on March 3, 2017, and Sheerios around the world are yet to have enough of the 16 track list LP (deluxe version, including four bonus tracks).

While a heartfelt romantic ballad, “How Would You Feel (Paean)” could be a contender for wedding receptions, “Perfect” may convince you that Sheeran is the master of making fans of both genders swoon!

Divide is full of Sheeran’s personal stories. Right from the first lyric of “Castle on the Hill” (“When I was 6 years old I broke my leg”) to the specific subject of “Save Myself.” The collection of titles for his songs has a meme anyone who has ever felt down on themselves can relate to.

While each track on the album does have its own vibe, Sheeran took the biggest step by recording a new sound with an Africa root and this he tailed down to Ghana with “Bibia Be Ye Ye.”

His bold attempt at a Ghanaian vibe worked pretty well on “Bibia Be Ye Ye,” with an irresistible drum beat and electric guitar-laced melody that simply puts a smile on your face. And while you may think that was all, he matched the lyrics with a completely Ghanaian touch on the music’s video where he took fans abroad on a trip to see the beauty of the country Ghana.

The eye catching music video directed by Gyo Gyimah was shot at various locations in Ghana. With the help of  Fuse ODG, Ghana was fully represented in various scopes from transport to food, dance, language and a lot more you will have to see below.

Bibia Be Ye Ye produced by Kill Beatz has already sold 2 million copies worldwide with over 4,452,221 views on the music video which was released 2 days ago.


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