Streaming Platforms: Spotify, Apple Music and how they pay artists
March 31, 2020
A music artist says Apple Music pays him 4 times what Spotify does per stream, and this shows how wildly royalty payments can vary between services. The royalties earned off of Spotify streams are notoriously ...
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Understanding the TikTok Algorithm
March 27, 2020
The Chinese social video platform has become a heavy-hitter in the US and parts of Africa music marketing industry, due in large part to the platform’s algorithm, and its ability to quickly propel a video ...
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