African pop culture continues to rise with major artists from North, East, South and West Africa staying on top on their craft.
Highlighted as African winners and nominee of both the BET Awards and Grammy Awards respectively, international awards organization and media house, Grammy and BET International, have inducted several African artists into the Grammy Museum – Sound of Africa exhibit, which showcases and celebrates the unique diversity of African music.
Circa 2016 created and launched the history-making exhibit in partnership with the iconic Grammy Museum to celebrate the musical and philanthropic contributions of African artistes and the first-ever exhibit at the museum dedicated to African artists. The exhibit featured handwritten lyrics, memorabilia and artifacts from Stonebwoy, 2Face Idibia, Angelique Kidjo, D’Banj, Davido, Hugh Masekela, Ice Prince Zamani, Kojo Antwi, Laolu Senbanjo, Salif Keita, Sir Victor Uwaifo, Tabu Ley Rochereau, Viviane N’Dour, Yemi Alade.
According to Ava Hall, Vice President, BET International Programming and Brand Advancement, as part of recognizing and applauding the work of the best musical artistes from the continent of Africa at the annual BET awards, the organization collaborated with the GRAMMY Museum to take inter-continental music celebration to new heights with the Sounds of Africa exhibit and to create this fascinating tribute to legendary, traditional and contemporary African musicians.